A SHORT HISTORY OF OFF THE GRID
Josh Patterson has worked as a clothing designer for nearly 20 years, working for brands like Rip Curl, Quicksilver, FMF, Dakine, Fox Racing and most recently Prana. He himself connected more with the off-road, desert crowd and felt a little out of place with some of these companies. As a designer he never saw a brand that really got behind the off-road, motor-driven lifestyle, so he started Off The Grid in 2012 as a side gig.
Josh is a creative and an artist through and through. He started making designs with the newly created flagship logo in which the "THE" is a creative representation of tire tread on a dirt trail. Josh would take these designs to local off-road races and shows like King Of The Hammers and Easter Jeep Safari to support the local scene.
Josh continued to promote his side hustle. You could find him sleeping in his 2008 Toyota Tundra at the 2015 KOH in 18-degree weather or, when he finally mustering enough cash to get a vendor spot at Temecula Off-Road Nights, slinging product in his very own booth. It didn't feel like a second job for him, he was having a blast.
As a cut n' sew designer, Josh had a dream to build out the best pair of everyday pants for the motor-driven adventurist. So... late at night, after an already long day of work, he would continue working. Most brands can slap a logo on a blank and call it a day, but cut n' sew clothing design is no joke. Josh is a total pro. From finding inspiration to the hand-sketch, to graphic design and building out the tech packs, he does it all.
In the Trailblazer Pant Josh wanted to take all the best features of an outdoor pant, a workwear pant, and a tactical pant. In 2017, he launched an IndieGoGo campaign, with the help of his then partner, Darren North, to make his dream a reality. After raising $10,929, backed by 134 OG Off The Grid supporters he made the deposit to make the first round of Trailblazer's a reality.
Off The Grid's mission is to support and inspire the motor-driven adventurist. We do this by creating purposeful clothing, supporting motor-driven adventure and the non-profits that protect this lifestyle.
Now that Josh had a product that he could scale, he hired a marketing consultant, Bobby Klein, to sell the pants direct to consumer. After hundreds of preorders that typically followed our Trailblazer Video (shown below), the pants were ready to launch. When it was time to drop the final deposit to release the pants from port, Josh found out that the $10,000 he wired to the factory was stolen in an email scam. Bobby ended up loaning the company the money to get the pants in, and they were diverted directly to KOH Hammertown in Johnson Valley, where OTG was vending that week.
After 3 months, most of the Trailblazer sizing was gone and Bobby recommended to Josh that he quit his job as the results he was seeing were stellar. Josh did not feel it was the right time, but knew he needed help for his company to succeed. On the heels of Bobby loaning OTG the money, he realized Bobby was already invested and cared deeply about the company, so he asked him to become a partner in OTG to help fuel its growth. Bobby, who was leading a digital marketing agency at the time, loved the work he was doing for OTG and agreed to come on board. He parted ways with most his agency's clients and started full-time as Off The Grid's CEO.
Since then, it has been a whirlwind of growth, selling out of nearly all sizes of the Trailblazer 2.0's in 6 weeks and creating strategic partnerships with a fulfillment company, King of the Hammers and Tribe 16 race team.
Off The Grid is the motor-driven adventure brand. We find retreat in motorized adventure, whether it is rock-crawling in a Jeep, climbing up in a rooftop tent or even cruising on your Harley Davidson, we are the lifestyle brand for you. Unfortunately, many of the outdoor apparel brands available are actively against motor-driven adventure in the wilderness. We are here to fill the gap. Get ready for a full line of outdoor apparel in the coming years. We hope you choose us to fill your apparel needs and support this lifestyle, more and more styles to come.